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Notes on AI visibility

How AI assistants decide which brands to recommend, and what to do about it — practical writing for marketers watching search behaviour move into AI answers.

1 July 2026

What is AI visibility, and why should you care?

Buyers are asking AI assistants instead of Google. Here's what that shift means for your brand, and how to measure whether you're part of the answer.

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20 June 2026

How AI assistants decide which brands to recommend

Citations, reviews, Reddit threads and comparison pages: a look inside the sources AI engines actually trust when they name names.

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5 June 2026

GEO vs SEO: what changes and what doesn't

Generative engine optimisation borrows plenty from SEO, but the ranking signals, the battleground and the wins look different. A practical comparison.

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